Shamo Bet respects your privacy and is committed to the secure handling of personal data. “Personal data” means information that identifies you or can reasonably be linked to you. “Processing” means collecting, using, storing, sharing or deleting that information.
This policy covers our website, mobile version, app, account services, betting products, bonuses, payments, support channels and communications. It applies to visitors, registered players and people contacting support before registration, in Addis Ababa and elsewhere in Ethiopia. We collect account, verification, payment, activity and technical information to provide services, protect accounts and meet applicable obligations. For Shamo Bet privacy questions, use Contact Us.
Who We Are
Shamo Bet is the brand under which this website offers betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, operator terms and regional restrictions. See About Us for operator identification. Users should verify the current licensing and regulatory status through License & Regulation and the competent authority’s latest information. This policy does not itself establish licensing or regulatory approval.
Information We Collect
The information needed depends on whether you browse, register, play, make payments or contact support. Shamo Bet personal data collection should be limited to what is necessary for lawful, operational, security and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age-check results and customer due diligence information. KYC, or “Know Your Customer”, means checks to confirm identity and eligibility and help prevent fraud.
- Transaction data: deposits, withdrawals, payment-method details needed for processing, balance history, payment references and bonus activity.
- Betting and gaming data: bets, odds, results, live betting activity, Keno entries and game sessions.
- Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
- Communication data: support messages, complaints, emails, chat logs and calls or call records where applicable. Recording notices should be provided where required.
- Responsible gaming data: limits, self-exclusion requests, relevant risk indicators and account restrictions.
Do not send unrelated sensitive information, passwords, PINs or one-time login codes to support. Supply verification documents only through an authorized service channel.
How We Use Personal Data
We process Shamo Bet player information to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings and bonuses. For example, a withdrawal check may compare account-holder information with payment and verification records.
Information may also support investigations into multiple accounts, payment abuse, bonus abuse, fraud or suspicious betting patterns. Relevant activity and technical records help troubleshoot the website, app and games, improve support, resolve complaints and protect users and the platform.
We use contact details for important service notices. Marketing may be sent only where allowed, with consent where required and available opt-out options. Opting out of marketing does not stop necessary security or transaction notices.
Processing may also be necessary for legal, tax, accounting, anti-money laundering (AML), licensing and regulatory duties, and for responsible gaming controls and account restrictions.
Lawful Reasons for Processing
Depending on applicable law and the activity concerned, processing may be necessary to provide requested services, meet legal obligations, protect users and the platform, prevent fraud, resolve disputes or act on consent where required. Not every activity relies on consent.
The applicable legal basis must be confirmed for each processing purpose under the relevant regulatory framework. You may ask our compliance team, through support, to clarify the reason for a particular use of your information. Where processing depends on consent, you may withdraw it; this does not undo processing already lawfully completed.
Cookies and Tracking
Cookies are small files stored on your device. Cookies and similar technologies may keep you logged in, protect sessions, remember preferences, analyse traffic and improve page performance. Marketing measurement may be used where permitted, subject to consent requirements.
Available controls and further details are explained in our Cookie Policy. Blocking essential cookies may affect login or payment functions. Browsing without an account can still generate technical information.
Data Sharing
Shamo Bet does not sell personal data as a product. Where necessary, information may be shared with payment processors, identity verification providers, hosting or cloud providers, analytics and security services, customer support tools and professional advisers. These are third-party service providers: organisations that help deliver or protect the service.
Access should be limited to the purpose for which information is shared, with appropriate confidentiality, security and contractual requirements. Some providers may have independent legal duties. Relevant records may also be disclosed to regulators, law enforcement or courts where legally required.
International Transfers
Some service providers may process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and use suitable safeguards. You may contact support for information about transfers affecting your data and the protections that apply.
Data Storage and Retention
We keep information only as long as necessary for its purpose, including account operation, financial records, legal obligations, disputes, fraud prevention, responsible gaming and regulatory requirements. Retention depends on the type of record and applicable duties; no single period applies to all betting account data.
Closing an account does not automatically remove every record. Some information may need to be retained for outstanding withdrawals, disputes or required checks. Records no longer needed should be securely deleted or anonymised so they no longer identify you.
Security Measures
We use reasonable technical and organisational measures to protect personal data. Appropriate safeguards include encryption where suitable, access controls, secure login systems, monitoring, staff confidentiality, backups, fraud detection and internal handling procedures. No online service can guarantee complete protection against every risk.
For Shamo Bet account security, use a unique password, protect your device and never disclose login codes. Before using Shamo Bet login, check the website address against a trusted official source. A secure-connection symbol alone does not prove a site is genuine. Obtain any app or APK only through a verified official channel, review permissions and avoid unfamiliar download links.
Your Privacy Rights
Depending on applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Some requests may be limited where records must be kept for legal, financial, security or regulatory reasons.
- Step 1: Use Contact Us and describe your privacy question or the right you wish to exercise.
- Step 2: Provide enough account information to locate relevant records. We may request proportionate identity checks before releasing or changing data.
- Step 3: Follow the verified support instructions. Keep the request reference and ask for the reason if a request cannot be fully fulfilled.
Requests should be handled within applicable legal time limits. You may also raise concerns with the competent authority where available under applicable law.
Age Restrictions and Children’s Data
Our services are intended only for eligible adults. Shamo Bet must not knowingly collect personal data from underage users. If you, a parent or a guardian believe an underage person has submitted information, contact support so it can be investigated and handled under applicable requirements. Read the Age Restriction Policy before registration.
Responsible Gaming and Account Restrictions
Account activity, limits, self-exclusion requests and relevant risk indicators may be processed to support responsible betting measures and enforce restrictions. Some records may remain necessary after closure to maintain self-exclusion or meet legal duties. See Responsible Gaming for available controls.
Terms, Bonuses and Payments
This policy works alongside our Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registration or a transaction, review eligibility, KYC requirements, withdrawal procedures and the disclosure of fees, limits and processing times.
When comparing mobile and app access, check available functions, verification steps and support channels rather than assuming they are identical. Before accepting a bonus, read its conditions; before a deposit or withdrawal, check the payment instructions and retain your transaction reference. Never send documents through an unverified message or link.
Updates to This Policy
This Shamo Bet Privacy Policy may change when services, applicable laws, security practices or processing activities change. The current version will be published on this page, with additional notice of significant changes where required. Review it periodically and contact support if any change is unclear.
Author: Elshaday Kassa
Elshaday covers casino, virtual sports, keno, slots, live games, and crash products only when they are confirmed for the relevant Ethiopian platform. She documents availability dates and avoids inventing providers or titles. Her reviews balance usability observations with responsible-gambling context.
